Digital Marketing Course in Chennai

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Digital Marketing Course

We are living in a digital world today where people prefer to spend more time with their smartphones or wifi-enabled computers than watching television or reading newspaper/magazines. Statistics reveal that this digital domain is going to get only bigger & so it’s no big surprise that all companies are investing huge amounts of their advertising budget in the digital space.

Our digital marketing course trains the student in the entire sphere of digital marketing with the help of some live projects & we have spent hundreds of man-hours in framing the most comprehensive digital marketing training program taught in Chennai.

Course Syllabus

Introduction to Digital Marketing

  • What is traditional marketing?
  • Key concepts of Digital Marketing
  • Your vision, goals & milestones
  • Digital Marketing campaign objectives

Search Engine Optimization

  • Introduction to SEO
  • SEO guidelines for customizing website design
  • Keyword Research
  • Competitor analysis
  • On-Page Optimization
  • Off-Site Optimization
  • Advanced Link Building Techniques
  • Tips & Tricks to reach top position
  • SEO Measurement metrics
  • SEO tools

Search Engine Marketing – Google Adwords

  • Introduction to AdWords / Pay per click (PPC)
  • Account Structure
  • Keywords research
  • Creating a compelling ad campaign
  • Ad Extensions
  • Display Ads & Display Targeting
  • PPC Budgeting & Bid Management
  • Quality Score Metrics

  • AdWords Reports
  • Optimizing the PPC Campaign

Social Media Marketing

  • Introduction to Social Media
  • Social Media Optimisation
  • Working out clear objectives
  • Introduction to various Social Media channels
  • Understanding their strengths & functionalities
  • Building a Social Media Strategy
  • Facebook Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Pinterest Marketing
  • Google+ Marketing
  • Social Listening
  • Online Reputation Management
  • Social Media campaign Measurement
  • Integrating Social Media with Other verticals

Content Marketing

  • Introduction to Content Marketing
  • Executing a Content Marketing Strategy
  • Influencer marketing
  • Blogs & Newsletters
  • Affiliate marketing
  • Making money via adsense & blogging
  • Social Media Channels
  • Content Marketing Budget and Measurement

Email Marketing

  • Introduction to Email Marketing
  • Understanding Spam & Data protection regulations
  • Market research
  • Split testing
  • Audience segmentation
  • Designing a good email with great content
  • Opt Ins & Subscriber Management
  • Email delivery & reporting
  • Marketing Automation
  • Email tools

Mobile Marketing

  • Introduction to Mobile Marketing
  • Sms campaigns
  • Mobile website optimization
  • Incentives and Loyalty Programs
  • Advertising in mobile apps & games
  • Integrating with social media platforms
  • Mobile Marketing Measurement

Video Marketing

  • Introduction to YouTube and Video Marketing
  • Establishing a Video Marketing Strategy Preview
  • Gaining Exposure and analyzing Impact
  • Promoting Mobile Video
  • Video marketing measurement

Display Advertising

  • Display Advertising: How it all works
  • Targeting & Retargeting Advertising
  • How to track Cookies
  • Creating compelling display banners & content
  • Display advertising measurement

Conversion Optimization

  • Introduction to Conversion Optimization
  • Understanding customers & initiating communication
  • Creating landing Pages
  • Lead generation for business
  • Copywriting
  • Conversion & Web Analytics
  • Integrating Conversion with Online marketing


  • Introduction to Web Analytics
  • Key Performance Indicators
  • Segmentation
  • Qualitative Data
  • Experimentation and Testing
  • Competitor data analysis
  • Campaign Tracking
  • Multi-Channel Attribution
  • Introduction to Google analytics
  • Advanced Table Filtering
  • Analytics Intelligence
  • Mobile Application Tracking
  • Multiple Goals and Goal Types
  • Tracking Unique Visitors
  • Custom Data Alerts
  • UTM Tracking Parameters
  • Preparing a detailed report based on analytics

Digital marketing Strategy & Planning

  • Devising a Digital marketing strategy
  • Situation analysis
  • Audience segmentation
  • Defining objectives
  • Budget setting
  • Allocating resources
  • Selecting the right channels
  • Identifying the deliverables
  • Implementing the strategy
  • Using the analytics report to constantly improve performance

Duration – 2 Months

Digital marketing course offers tremendous career options to students pursuing it, but one must be extremely cautious in choosing the right institute. Not everybody can teach digital marketing; learning from the best tutor will make a huge difference to one’s career. So, enquire well before you enroll for the digital marketing course.

A Great Career awaits you! Join us Now!

Center Overview

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Excellent Environment

We know that a good environment is extremely important for the students to grasp and learn new subjects & have worked on that basis to provide a state-of-the-art infrastructure at our centre, thus making ‘Web D School’ the best looking institute in Chennai.

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Friendly staff

Students, who come from different regions & diverse background, must be made to feel at ease inside the centre in order to conduct the training successfully. Our staff members, including the trainers, admin & management, are extremely friendly & help the students in the best possible manner.

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Placement support

Apart from training, we help them in building resume, conduct personality development sessions & perform mock-up interviews. We strive very hard in getting the right placement for our students, in accordance with their desires.

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About Us

The requirements of the IT industry are changing rapidly with many new technologies coming to the fore and the older ones getting obsolete on an almost daily basis. Given the current altering dynamics of the IT field, choosing the right career path might be quite puzzling for an aspiring student.Read More...

Contact Us

Web D School
D25 (Basement), Doshi Gardens, Vadapalani (Opp Bus terminus),Chennai 600 026.

+91 9791333350 / 044 43213350